Born in China in 1959, White Rabbit became one of the country’s most iconic candies, instantly recognizable by its timeless white rabbit mascot and classic red, white and blue wrapper.

More than 60 years later, the Rabbit is finding a whole new audience. A recent X post celebrating its legendary wrapper design exploded to millions of views, followed by growing attention across social media and news outlets in the West.

From childhood icon to viral internet mascot.

The lore was already written. $RABBIT 🐇